Apple is a very, very powerful brand. People who like Macs often don’t like PCs, and people who use PCs often don’t like Macs – it’s a divide. But it’s definitely getting blurred, and people seem to see the strengths of both major computer-types.
However, even Apple is admitting that their keyboards over the last few years have had some issues. If you have a Macbook from 2015 or newer, there’s a solid chance that your keyboard can give you issues, and Apple is trying to remedy it (somewhat).
Free Repairs from Apple – Restrictions May Apply
Apple is now saying you can get your Macbook’s keyboard fixed at one of their Apple Authorized Service Providers, an Apple Retail Store, or Apple Repair Center. The eligible models are:
MacBook (Retina, 12-inch, Early 2015)
MacBook (Retina, 12-inch, Early 2016)
MacBook (Retina, 12-inch, 2017)
MacBook Pro (13-inch, 2016, Two Thunderbolt 3 Ports)
MacBook Pro (13-inch, 2017, Two Thunderbolt 3 Ports)
MacBook Pro (13-inch, 2016, Four Thunderbolt 3 Ports)
MacBook Pro (13-inch, 2017, Four Thunderbolt 3 Ports)
MacBook Pro (15-inch, 2016)
MacBook Pro (15-inch, 2017)
This does seem pretty similar to their battery replacement deal though… and a lot of people had trouble actually getting their battery replaced successfully. Long wait times, needing to ship your phone away for days/weeks at a time, ended up in people either getting their batteries replaced with repair shops like us (thanks!) or just foregoing it in general.
MacBook Innovation Lately
Earlier I was discussing how people who are Mac disciples typically stick with Macs, but other competitors have come onto the scene with Chromebooks and Dell laptops that have a similar style to MacBooks, while often being cheaper or bringing cooler features (like touchscreens) to the table.
The MacBooks have been getting “newer, better, innovative” keyboards – which is what they’re now replacing. A Macbook Pro user recounts his tale of how a “piece of dust” put his computer out of commission several times. Apple is also facing a few class-action lawsuits regarding their butterfly keyboards and it seems that they’re realizing now that they need to do something different and fix the current issue before it gets out of hand.
A cheap MacBook could be on the way to help compete with Chromebooks and the like, and it could definitely be their “in” to get into school districts because the current $1,000+ MacBook needs to make some serious changes to keep up with the evolving market.
People like their Mac’s operating system, but not enough to stay forever.
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